"Have no fear of perfection, you’ll never reach it."
"Design is intelligence made visible."
"You can't use up creativity. The more you use, the more you have."
"Design adds value faster than it adds costs."
"Designers are meant to be loved, not to be understood."
"Design is not a single object or dimension. Design is messy and complex."
"Design is a formal response to a strategic question."
"It's through mistakes that you actually grow. You have to get bad in order to get good."